NATURAL DYE & NON-TOXIC DYE
The Colour Behind the Fabric
Colour is more than just a finish. It is part of the character of the fabric.
For our Embody Collection, we work with two different dyeing approaches: Natural Dye and Non-Toxic Dye. Each process creates its own unique qualities, from the way the colour settles into the fabric to how it naturally changes over time.
Because of this, no two pieces are ever exactly the same. Slight variations in colour, tone, and texture are part of the beauty of the dyeing process and make each garment uniquely its own.
Natural Dye
Natural dyeing uses colour derived from natural sources such as plants, flowers, roots, leaves, bark, fruits, and other botanical materials.
The colour is carefully extracted and transferred onto the fabric through a slower, more hands-on process. Depending on the natural material used, the final colour can vary slightly from one dye bath to another
What happens to the fabric?
Natural dyes tend to create softer, more organic tones. The colour may appear slightly uneven or have subtle variations across the fabric. This is not considered a flaw — it is a natural characteristic of botanical dyeing.
Over time, natural-dyed fabric may gently fade, soften, or shift in tone when exposed to sunlight, washing, air, and everyday wear.
This means your garment may slowly develop its own character as you wear it
What to expect ?
When you choose a naturally dyed piece, you can expect:
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Subtle variations in colour and tone
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A softer, more organic colour appearance
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Possible colour transfer during the first few washes
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Gradual fading or colour changes over time
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A unique finish that may differ slightly from the product photos
These changes are part of the natural life of the garment.
At True Nature Attire, we believe colour should feel as good as it looks. We use carefully selected, non-toxic dye chemistry with OEKO-TEX® certified materials and processes, choosing options designed to reduce harmful substances and create a gentler approach to textile dyeing.
The process allows us to achieve a wider range of consistent colours while keeping our approach more conscious of the people involved in the making process and the environment.
Compared to natural dyes, non-toxic dyes generally provide better colour consistency and can offer greater resistance to everyday washing and wear.
Non-Toxic Dye
Our fabric begins in its natural, undyed state. The dye is carefully applied to the fibres and fixed into the fabric so the colour becomes part of the material rather than simply sitting on the surface.
The fabric is then washed and finished to remove excess dye and prepare it for everyday wear.
The result is soft, breathable fabric with rich, natural-looking colour that is made to move with you.
What happens to the fabric?
Because our fabrics are dyed with a gentler approach, each colour can have its own subtle character. You may notice slight variations in tone, depth, or texture from one piece to another.
We see these small differences as part of the beauty of naturally expressive textiles not imperfections.
With wear and washing, colours may gradually soften or fade over time. This is a natural part of the life of dyed fabric.
What to Expect?
OEKO-TEX® | BETTER FOR YOU BETTER FOR THE ENVIRONMENT
OEKO-TEX® certification helps verify that certified textiles have been tested for harmful substances. STANDARD 100 tests the finished textile against a comprehensive list of substances, while ECO PASSPORT evaluates textile chemicals, colourants, and auxiliaries against strict criteria.
For us, this means being more thoughtful about what goes into the fabrics we wear against our skin. Dyeing is one of the most resource-intensive stages of textile production, particularly because of its use of water and chemicals.
By choosing safer, more carefully assessed dye chemistry, we aim to reduce the use of substances that can be harmful to people and the environment. OEKO-TEX® ECO PASSPORT is specifically designed to identify textile chemicals and colourants that meet strict criteria for safer and more responsible production.
It is one small part of a bigger commitment: creating clothing that is considered from fibre to colour, from production to the way it lives with you.
Natural Dye vs. Non-Toxic Dye
Both dyeing processes have their own character.
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Natural Dye
More organic, subtle, and naturally varied. Colours can gently evolve over time, creating a lived-in and unique appearance.
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Non-Toxic Dye
More consistent and stable, while still allowing the fabric to naturally soften and change through wear.
Neither process is designed to create a perfectly uniform colour forever. Fabric is a living material, and its colour will respond to how it is worn, washed, and cared for.
Whether your Embody piece is naturally dyed or non-toxic dyed, gentle care will help preserve the fabric and its colour for longer.
Wash gently
Hand wash or use a gentle machine cycle with cold water. Avoid hot water, as heat can encourage colour loss and may affect the natural fibres.
Use a mild detergent
Choose a gentle, preferably biodegradable detergent. Avoid bleach, harsh stain removers, and strong chemicals.
Wash separately
Especially for natural-dyed garments, we recommend washing separately or with similar colours during the first few washes, as some excess colour may be released.
Avoid prolonged sunlight
Dry your garment in a shaded, well-ventilated area. Direct and prolonged sunlight can gradually fade dyed fabrics.
Do not wring
Gently press out excess water instead of twisting or wringing the fabric. This helps protect the fibres and maintain the shape of the garment.
Store thoughtfully
Make sure the garment is completely dry before storing. Keep it in a cool, dry place away from direct sunlight and excessive humidity.
Let It Age Naturally
Your Embody piece is designed to be worn, lived in, and enjoyed.
With time, the colour may become softer, the fabric may become more relaxed, and small changes may appear through regular wear. These are not imperfections, they are signs that the garment has become part of your everyday life.
We believe beauty doesn't have to stay exactly the same.
Let the colour change
Let the fabric soften
Let the piece become yours